Twenty One Pilots – Livestream Experience

client: twenty one pilots
partner: lili studios

_brief

An experience that would be captivating and build up momentum to the livestream in May. It should be an ongoing live environment in which fans could discover new sides of the band.

_objective

More than merely presenting a new album or performing a show, this project had an ambitious vision to become part of a global effort to make live streams interactive and invigorating and to bring people together in a safe way, during the restrictive times of the Covid pandemic.

The experience was to be ongoing throughout a timeframe of two months, in which fans could be kept at the edge of their seats and would feel connected to the band. The peak of this experience would then be the livestream concert at the end of the second month.

_what we did

We developed a “three-dimensional” way of exploring the album and it’s trivia. Tickets included exclusive access to an interactive pre-concert live space – a soviet inspired retro-look “Control Room” which would contain various and interchanging content. 

Hidden buttons and functionalities would appear in this environment, which would enable the fans to discover new and unreleased songs, buy exclusive merchandise and band memorabilia and grant access to live Q&A interviews with the band, where the users themselves could send in questions for their idols. In a further section called “Artopia” fans could upload their own band artwork, which would be displayed on heavy rotation on monitors of the Control Room website.

_result

Hyperinteractive and Lili Studios partnered with more than 70 collaborators, camera people, technical crew and stagehands for an intense sprint through one of the most complex setups in the show business of the past few years. The mixture between an ongoing live space and a 21P live show registered more than 3.6 million sessions, with 3.48 million hours of view time, log-ins from 202 countries on one million unique devices, with more than half of the visits (56%) coming from outside of the US. A great success in bringing in fans together with their idols and interacting safely to spread much needed joy during the times of a global crisis.